By Chris Shepherd
WPBF in West Palm Beach, Fla. introduced new traffic reporting tactics for its morning news cast. The station now uses 3-D graphics, real-time reports and a scroll at the bottom of the screen. The system is called "Beat The traffic."
Nielsen reports that homes using televisions between 5 and 6 a.m. increased 13 percent from November 2002 to November 2007. The ratings for WPBF's 5 to 9 a.m. news increased from 19 rating points to 24. Click here to view the article.
The station also added former Miss Cuban-American Nathalie Pozo as a full-time traffic reporter.
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