Monday, February 18, 2008

INDUSTRY: Taking the Local and Making it National

By Chris Shepherd

The New York Observer has a new way for local politics to go national. The Observer started politicker.com. The goal is to pull together a website focused on politics for each state. When someone visits politicker.com, state websites are listed. The user can click on a state and get directed to a page dedicated to local political news in that state.

Politicker.com functions based on advertisements. National advertisers are directed to state and local audiences when someone views a local page.

Ten state websites are on politicker.com: Arizona, New Hampshire, Colorado, Maine, Maryland, New Jersey, Nevada, Oregon, Vermont, and Washington.

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