Monday, January 21, 2008

INDUSTRY:Survey Shows Consumers Turn to Net for Campaign News

by Barbara Fought
The folks at the Pew Center have done their every-four-year study on media habits and find that more people are going to the web to find out about the presidential campaign than did so in 2004. Two centers -- Pew Research Center for the People & the Press and the Pew Internet &
American Life Project -- released the report last week. It shows some decline in use of local TV and newspapers and a larger decline in watching of network news for information about politics.

Along with increased internet use, more people reported listening to NPR than they did in 2000.

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